🎯 CAC Calculator
Calculate customer acquisition cost to optimize marketing spend
Marketing & Sales Costs
Ads, content, social media, etc.
Sales team salaries, commissions, tools
Software, events, etc.
For CAC:LTV ratio analysis
How to Use
- Enter all marketing costs for the period
- Add sales team costs (salaries, commissions)
- Include other acquisition-related costs
- Enter number of new customers acquired
- Select the time period
- Optionally add customer lifetime value for ratio analysis
Understanding CAC
Formula: CAC = Total Acquisition Costs / New Customers
Good CAC:LTV Ratio: 1:3 or better (customer value should be 3x acquisition cost)
Payback Period: Ideally under 12 months
💡 Tips to Lower CAC
- • Improve conversion rates through A/B testing
- • Focus on high-performing marketing channels
- • Optimize your sales funnel
- • Leverage referrals and word-of-mouth
- • Improve customer targeting